Death Archetypes is a shared experiment in the lost art of death contemplation.

Living Awareness

From the ancient Stoic philosophers to Buddhist masters to indigenous peoples across cultures, humans throughout history believed that remembering life’s impermanence was essential to living well in the here and now. Awareness of death brought meaning to life.

Contemporary Spirituality

Integrating research in personality psychology and contemporary attitudes towards death — as well as spiritual wisdom and cross-cultural mythology — Death Archetypes is a contemplative tool designed to illuminate your unconscious attitudes towards the end of life.

Why Archetypes?

Exploring these universal patterns within the human psyche can help us to better understand ourselves, and can offer perspective on our relationship to our own mortality. Most of us will embody many different archetypes throughout our lives, and our type may change based on our life circumstances. You may find that you resonate with several archetypes equally, or that your primary archetype shifts over time. For the best results, go with your gut and choose whatever answer feels most alive in the moment.

As the Stoics said, memento mori — “remember you will die,” and remember to live fully right now.
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Concept & Strategy
Maura McInerney-Rowley
Test Design & Copywriting
Carolyn Gregoire
Illustrations
Deanne Cheuk
Web Design
Theresa Duemler